An accompllished and versatile direct marketeer, Paul has more than 20 years of progressive and diverse B2B and B2C experience from product introductions to fully integrated multi-platform relationship marketing initiatives for Fortune 500 companies.
Paul’s skills were called upon by Mercedes-Benz to spearhead the first CRM program within the automotive industry, winning the coveted DMA Gold Echo Award. Paul is recognized as a database-marketing evangelist, and has been a guest speaker for the National Center for Database Marketing. He is published on the importance of CRM and he currently serves as Co-Chairperson of the Southern California Chapter of MENG (Marketing Executive Networking Group)
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